
A rousing 45-minute
presentation by Barbara Fulmer,
President, Corporate Games Worldwide
The
failure to nurture and encourage creativity among corporate employees
is a tragic denial of a basic human yearning for creative expression.
And a monumental waste of human resources.
The
indifference or inability of corporations to recognize the immense
value of employee creativity might be described as a "ghost"
problem. Since you can't really see it, touch it or measure it,
its easy to deny its existance. But like a restless ghost haunting
the corporate corridors, surpressed creativity causes unrest and
job dissatisfaction while depriving corporations of their employees'
energies and long-term loyalty. So regardless of an employee's
initial enthusiasm, Jack eventually becomes a dull corporate boy.
Drawing
from her forthcoming book by the same name, Ms. Fulmer, illuminates
the unfortunate tendency of corporate management to shape their
companies in their own image, however left-brained and uncreative
that may be.
With
great humor and the the insights derived from years of corporate
management experience, Ms. Fulmer provides an intriguing look
at creativity and what some major corporations are doing to harness
this formidable force.